MichaelQTodd

• • Tweet it. Add it to your Twitter bio. Put it on your own website domain. This allows you to 1. jump start the traffic, so to speak, in theory and in our experience and allows you to own your Twitter content — traffic from Twitter or Google goes to YOUR website.

  • The simple instructions for setting up a custom domain are as follows (I can send along more detailed instructions if you need):
    
    1. In your DNS manager, create a new CNAME and name it “tweets”
    2. Point the CNAME to www.twylah.com
    3. Verify that the new subdomain points to the right place (when you go to tweets.YOURDOMAIN.com, it should take you towww.twylah.com)
    4. Email us at customdomains@twylah.com to let us know it’s set up — please be sure to specify your Twitter username and the new subdomain info
    5. We’ll “flip the switch” on our end, and your Twylah Brand Page will render on your domain
    
    Examples: http:// tweets.hollymadison.com/ andhttp://tweets.bonjovi.com/

  • The WHY of this is to own your content for your own site. If this is something u r interested in. :)

    
    
     

There are 7 pillars which you must build then constantly rebuild to maintain an effective online presence, whether you are a company, individual, government, cause or celebrity. Anyone. These pillars will get you known, liked, followed, promoted and bought from.

This post is as much about giving myself a rev up as you.

Whenever I put out some video content I get a lot of praise. I am sure that I connect with people than by just putting some thoughts down on a page. It really does not take so much time to do it and it is something we all should aim at at doing once a week at least.

People want to know the real you. Where you live. The sound of your voice, your accent. Whether that profile pic on Facebook is airbrushed or taken 3 years ago! They will know and remember you once they have seen you on video. Even once. If you do it from your home a few times they may even think you have hosted them there. It really is that powerful/

This is the age of content marketing and a time where broadband access is growing. You Tube is now a social network where your videos will get seen and shared more and more and more by your friends and their friends.

Look forward to seeing your videos. Do not seek perfection. Be you and share your knowledge and thoughts in the most powerful way out there.You never know you may be shared everywhere and really what is the worst thing that can happen! By far my most successful video was a random thing I shot while waiting to meet a friend in downtown Tokyo. For reasons completely unknown to me it has attracted over 20,000 views and qualified my channel to be a “You Tube” partner. Make money from advertising and display full length films and more. If I had never shot and uploaded it all this would never have happened so you just never know.It might only take some celebrity or other influencer to tweet a link and bang off it goes getting shared worldwide. You have to have your line in the water to catch a fish.

I said that I too need a rev up about doing this at least once a week. It is now 2 weeks since I made a video so I am off to do one.

I have no idea why, maybe because I talk about it a lot, but right now I am ranked second as a +K influencer about video on Klout. If this post has made you think I would love yoursupport with a click and a tweet on these blue letters and maybe I can hit number 1.

Thanks so much

Looking forward to seeing the real you…

Michael

Isn’t it exciting when you have faith in something and you give it all you have and it suddenly rewards you?

I have done around 1100 days straight online on Social Media, nearly all of those for 15 hours a day. I have faith in it.

I have been on Empire Avenue for the last 260 of those days. I have never once asked why. I knew on day one that I had come home. Today the “game” (and it is not a game) changed. We can target our missions.

For the last 2 months or so we have been able to ask our shareholders to perform tasks for us. I have sold advance copies of my book on how to market in the new media space. I have sent people to my friend’s events, had people vote for me in competitions and much more. However the problem has been that there are around 10,000 people on Empire Avenue on any one day and they all want eaves. Around 80% simply grab the eaves and run. They do not tweet, click like, vote or whatever. Until today.

I am blown away now I can target. I have been getting a great result with just 20-30% response but expect closer to 80% now. And the 20% that do not complete the mission will be easier to spot. Across my various accounts I have access to around 100 million eaves. I could do some serious damage online with that now that the level of action rises from 20% to maybe 80. A normal mission costs around 200,000 eaves. That will now get say 160 people to like and comment on a FB page.

There are a number of filters. Here is how it works….

Mission Title

Write a compelling title for your Mission.

Mission Type

Choose the type of action you would like to reward in your Mission.

Detailed Description:

Provide detailed information about the Mission and what you’d like people to do.

Reward:

Set the Rewards given to people who complete your Mission. The total amount comes out of your Bank balance when you launch the Mission.

How many Eaves per Reward:…?

Number of Rewards:..?

Requirements: Who is eligible to complete this Mission?

Min. Shares Owned (?):

Min. Share Price (?):

Shares Owned for at Least ….days (?):

Member of …. Community (?):

Promote: Let people know about your Mission by sending it as a Shareholder Mail.

Send as Shareholder Mail

Current Cost: 28,640.00e

1. K.I.S.S. Keep it simple stupid

2. If you want to make a Facebook mission even more powerful try to keep everyone in the same thread. Then it will hit news feeds. You can get 100 people posting on your wall and nothing will spread. Get just 10 in one thread and it will be seen by a lot of you friends. And theirs. And when their friends join in, their friends will see it.

3. Send something that you yourself would do.

4. For a Twitter mission do not ask people to hit rewteet buttons. That does not reach twitter streams of their followers nearly as much as say a cut and paste tweet.

5. Write your mission and then run it by an averagely stupid friend. See if they understand it.

6. Do not make the mission about you. Send shareholders to promote your friend. I get a much better response with that. Collaborate so that you help someone one day then they return the favour tomorrow.

7. This should go without saying but THANK people! Buy a few shares in your mission completers if you are not maxed in them.

 

so why am I excited?

1. Look for a minute at my friend Dr Ron Capps. He is playing at a slightly lower level than me. Less activity and and a slower rise. He has as of today been on the Avenue one year. For me it is 8 and a half months. Growth is exponential. Eaves makes eaves. In 4 months time I can expect to have over 200 million eaves.

(e)nicheprof ~ Share Price 280.38e (+0.990) Net Wealth 162,158,650.99e

2. If we increase our click through and 80 take action instead of 20 then that is not 4 times as good. It is at least 1000 because those people all have around 250 people who the content will reach.

3. For someone like me who is a big shareholder in everyone who runs missions, who has been so for a while, who has a high price and is a member of the various communities this means that I will tick the boxes for all but every mission. A lot more eaves will flow my way. Right now it is a bunfight when they are launched. Now they will be targeted. Say 120 tickers are eligible and there are 100 chances. As I said before, more often than not I will be one of those 120. Will be able to go in to EA for 30 minutes and mop up 20 or so missions and they will be worth far more. Right now I would have to be on there 24 hours a day to do that. The rich will get richer.

4. This is only the start. Missions will get more and more sophisticated. Bigger and bigger companies with bigger and bigger networks and resources will join and rejoin Empire Avenue. It is inevitable now.

5. This is huge fun. Every day I learn so much from and connect more deeply with fantastic people.

Isn’t life great?

These pillars of success can be adopted for any business at all but this specific example is for our new Social Media Marketing Agency 

For a deeper explanation of the pillars check out http://michaelqtodd.com/7pillars

Pillar 1

Who are we what do we do? 3 key things people will know us for and thus be able to remember and recommend us. 

1. We are Social Media.

We adopt the best Social Media practices and embrace daily improvement. We use the best technolgy, the best online tools, the best strategies and collaborate with best people. We produce insanely great content, we manage campaigns and ongoing social media presence for businesses and causes, we teach (on and offline) and we strategise. We grow regularly by adding part and fulltime members to our team.

2. We are based in Australia 

People will know and remember us by that. This will assist us in attracting local business but our reach and ability to provide service is very much worldwide.

3.We are customer service orientated. 

We create great word of mouth by always over- delivering on expectations. Any customer whether they have paid or not are treated like gold. We provide regular reports and are available 24 hours a day. We become famous for this and this will be promoted regularly both privately and publically by our customers. We need no marketing budget. 

Pillar 2

We are skillfull.

All members of our team are highly and increasingly proficient in the use of Gmail, Google Documents, Skype, Wordpress, Facebook, Hootsuite, Bundlepost, Scoopit, Twitter, Google +, Empire Avenue, Triberr.

Linked In and Commun.it and are regarded as experts in the use of these tools. We are also highly proficient at search, search engine optimization and workflow management. We aim to trial a new tool every day and to adopt one or more of those tools to our armoury every week.

Pillar 3

We are seen as experts.

We have a stream of constant value in our niche emitting from several places.

We create content, by way of analysis, news and views, which is updated regularly on our personal blogs and on our company blog, You Tube channels etc. This is our way of giving value for free, promoting others, 

branding ourselves in our social media niche, promoting ourselves as experts and more. This leads to the building of our subscriber list and reputation.

Pillar 4

We are social. 

We are massively connected and engage regularly in a fun and friendly way everywhere. While we focus on daily interaction with the social accounts of our customers, prospective customers and key collaborators we are totally open and random and supportive in all our time on the social web. We have a Xeeme profile with around 50 networks listed and we are heavily sociable on all those 50 places 24 hours a day. These will include the 30 places listed at http://xeeme.com/michaelqtodd.com and more. 

Pillar 5

We get shared.

We share heavily in our niche and get shared ourselves because our oustanding content.we are very easily shareable on all the major sharing platforms especially Stumble Upon, Digg, Scoopit and Triberr. Reddit, Tumblr, Pinterest, Instagram, Buzzfeed are other places we will have an increasing presence on. This is the age of increased sharing and we aim to be leaders in this. People are searching for content or products less and less. It comes to them via their online friends.

Pillar 6

We are real, active and approachable.

We organise and participate in events both on and offline. This will drive our visibility and we will use check ins by ourselves and participants, photos, videos, hashtag strategies, competitions, live interactive participation and more.

Pillar 7

We are great.

We are the best at what we do and are comfortable promoting ourselves as such. Believe in ourselves and others will believe in us too. At the same we do not denigrate others in our “industry” as that denigrates the industry itself. In fact we never denigrate or even question anyone or anything. We are open, random and supportive. We are happy to collaborate and interact with respected “competition” and even promote and recommend them from time to time because we believe in abundance. 

Our success is inevitable.

This can be summed up by the 4 following concepts. We must first be known, then liked then followed then promoted. Know me, like me, follow me, promote me.

The poke feature is intended to be a poke gesture (similar to “nudge” in instant messaging) to attract the attention of another user. Many Facebook users use this feature to attract attention or say “hello” to their friends.^[49] A previous version of Facebook’s FAQ gave additional insight into the origin of the feature, stating: “When we created the poke, we thought it would be cool to have a feature without any specific purpose. People interpret the poke in many different ways, and we encourage you to come up with your own meanings.” Mark Zuckerberg during a live Facebook webinar.

There are several applications on Facebook which extend the idea of the poke feature by allowing users to perform other actions to their friends—such as “kick” or “wave to”. People often reciprocate pokes back and forth until one side gives up, an event known as a “Poke War”.

Pokaholcs meeting on now at http://facebook.com/michaelqtodd

Great thoughts from my friend Aaron Lee

Facebook is a personal social network, it’s where friends and family stay in touch, connect, update each other, etc. It was never made for business (until not long ago). However many marketers and brands treat it as another advertising medium to promote their product. Ssssstoopp it..

After starting a new brand on Facebook for my business, and learning from other brands, I thought I should share some methods that I’ve found to be effective in getting people to notice your brand.

 
Let us start with one of the most controversial:1. Put a face on Facebook. Not all brands want to put their face on their business page or even on any social networks. But it is said that the Best way to be “human” is to have a human face on it. People want to talk to people, not to an avatar or a logo, and I believe that there are several ways that you can do it. 

• Create an alternative Facebook page to respond. You can create an alternative Facebook page dedicated for support or responding to enquiries. Sort of like an alternative Twitter account with a face on it.  I wouldn’t go with a personal Facebook account since it would be a question of who owns the account later on. However, an alternative Facebook page with a person’s photo, person’s name, and the company name can help.
• If your company doesn’t allow a photo, then alternatively what you can do is create an alternative Facebook page to respond, use a logo as an avatar. However when people go to the alternative Facebook page, they will be able to get a full banner and photo of the person behind it.
• If your company doesn’t want a photo or a name, then last resort would be a dedicated page with a company logo, YOUR NAME + company name:

Eg: From ShoeDazzle, they have a couple of people such as Natalie Dazzle, Jane Dazzle:

2. Facebook posts: I won’t go much into the details about this, but here are some ways that you can make your page more humanized. Posts should be:

• Engaging
• Worth sharing
• Include photos: Stands out on Facebook rather than just boring text
• Questions
• Tips
• Pick one question: Eg: Shoes vs Heels
• Fill up the blanks questions: First thing I do when I wake up is ___________
• Videos

3. Develop a personality or a voice: Sounds easy but often times it is the hardest and takes time. A voice or personality brings a whole new level of engagement. Don’t be a ROBOT. If people want to talk to a robot, they’ll use SIRI.

Tip: Write the way you speak!

4. Don’t bore everyone about your products daily! Sure, brand awareness or product awareness is something that you want to achieve on Facebook, but posting them daily will bore your fans. Remind yourself that It IS about your fans, not your products. Make it about them and the rewards are two-fold.

5. Reward fans: Fans love to help a brand that they love. You can reward your fans by:

• Doing a fan of the week where you have photos of fans on your banner.
• Use applications such as booshaka that allows you to see who the top fans are. This shows how well fans are doing and they will compete among themselves. At the end of the week/month, you can reward them.

6. Post “behind the scenes”: This allows people to see what goes behind a brand. People will feel they know a brand or feel a personal connection when they see what happens behind a Facebook page. Here is a great example by Zappos. They shared a photo of one of their employees, Tony Hsieh, making pizza in Las Vegas. Zappos is a great brand that we can learn from.

7. Respond: Most important of all… respond to every enquiries if possible. If you can’t respond to all them, then have a number that they can call and get help right away. Some tips that I’ve learned is always make it easy for customers to reach you. I’ve seen people going to a company’s profile page, posting an inquiry only to get another email to email the question to someone else without getting a reply. This happens most probably due to companies outsourcing their voice and the person behind it is following a script. A great respond doesn’t follow a script.

In summary, do something that represents your company and culture well. Some things might not work for your brand. Do what feels comfortable. Anyway, I hope I have covered most of them, if I miss any, do share by leaving a comment below.