Tweet it. Add it to your Twitter bio. Put it on your own website domain. This allows you to 1. jump start the traffic, so to speak, in theory and in our experience and allows you to own your Twitter content — traffic from Twitter or Google goes to YOUR website.
The simple instructions for setting up a custom domain are as follows (I can send along more detailed instructions if you need):
1. In your DNS manager, create a new CNAME and name it “tweets” 2. Point the CNAME to www.twylah.com 3. Verify that the new subdomain points to the right place (when you go to tweets.YOURDOMAIN.com, it should take you towww.twylah.com) 4. Email us at email@example.com to let us know it’s set up — please be sure to specify your Twitter username and the new subdomain info 5. We’ll “flip the switch” on our end, and your Twylah Brand Page will render on your domain
There are 7 pillars which you must build then constantly rebuild to maintain an effective online presence, whether you are a company, individual, government, cause or celebrity. Anyone. These pillars will get you known, liked, followed, promoted and bought from.
This post is as much about giving myself a rev up as you.
Whenever I put out some video content I get a lot of praise. I am sure that I connect with people than by just putting some thoughts down on a page. It really does not take so much time to do it and it is something we all should aim at at doing once a week at least.
People want to know the real you. Where you live. The sound of your voice, your accent. Whether that profile pic on Facebook is airbrushed or taken 3 years ago! They will know and remember you once they have seen you on video. Even once. If you do it from your home a few times they may even think you have hosted them there. It really is that powerful/
This is the age of content marketing and a time where broadband access is growing. You Tube is now a social network where your videos will get seen and shared more and more and more by your friends and their friends.
Look forward to seeing your videos. Do not seek perfection. Be you and share your knowledge and thoughts in the most powerful way out there.You never know you may be shared everywhere and really what is the worst thing that can happen! By far my most successful video was a random thing I shot while waiting to meet a friend in downtown Tokyo. For reasons completely unknown to me it has attracted over 20,000 views and qualified my channel to be a “You Tube” partner. Make money from advertising and display full length films and more. If I had never shot and uploaded it all this would never have happened so you just never know.It might only take some celebrity or other influencer to tweet a link and bang off it goes getting shared worldwide. You have to have your line in the water to catch a fish.
I said that I too need a rev up about doing this at least once a week. It is now 2 weeks since I made a video so I am off to do one.
Isn’t it exciting when you have faith in something and you give it all you have and it suddenly rewards you?
I have done around 1100 days straight online on Social Media, nearly all of those for 15 hours a day. I have faith in it.
I have been on Empire Avenue for the last 260 of those days. I have never once asked why. I knew on day one that I had come home. Today the “game” (and it is not a game) changed. We can target our missions.
For the last 2 months or so we have been able to ask our shareholders to perform tasks for us. I have sold advance copies of my book on how to market in the new media space. I have sent people to my friend’s events, had people vote for me in competitions and much more. However the problem has been that there are around 10,000 people on Empire Avenue on any one day and they all want eaves. Around 80% simply grab the eaves and run. They do not tweet, click like, vote or whatever. Until today.
I am blown away now I can target. I have been getting a great result with just 20-30% response but expect closer to 80% now. And the 20% that do not complete the mission will be easier to spot. Across my various accounts I have access to around 100 million eaves. I could do some serious damage online with that now that the level of action rises from 20% to maybe 80. A normal mission costs around 200,000 eaves. That will now get say 160 people to like and comment on a FB page.
There are a number of filters. Here is how it works….
Write a compelling title for your Mission.
Choose the type of action you would like to reward in your Mission.
Provide detailed information about the Mission and what you’d like people to do.
Set the Rewards given to people who complete your Mission. The total amount comes out of your Bank balance when you launch the Mission.
How many Eaves per Reward:…?
Number of Rewards:..?
Requirements: Who is eligible to complete this Mission?
Min. Shares Owned (?):
Min. Share Price (?):
Shares Owned for at Least ….days (?):
Member of …. Community (?):
Promote: Let people know about your Mission by sending it as a Shareholder Mail.
Send as Shareholder Mail
Current Cost: 28,640.00e
1. K.I.S.S. Keep it simple stupid
2. If you want to make a Facebook mission even more powerful try to keep everyone in the same thread. Then it will hit news feeds. You can get 100 people posting on your wall and nothing will spread. Get just 10 in one thread and it will be seen by a lot of you friends. And theirs. And when their friends join in, their friends will see it.
3. Send something that you yourself would do.
4. For a Twitter mission do not ask people to hit rewteet buttons. That does not reach twitter streams of their followers nearly as much as say a cut and paste tweet.
5. Write your mission and then run it by an averagely stupid friend. See if they understand it.
6. Do not make the mission about you. Send shareholders to promote your friend. I get a much better response with that. Collaborate so that you help someone one day then they return the favour tomorrow.
7. This should go without saying but THANK people! Buy a few shares in your mission completers if you are not maxed in them.
so why am I excited?
1. Look for a minute at my friend Dr Ron Capps. He is playing at a slightly lower level than me. Less activity and and a slower rise. He has as of today been on the Avenue one year. For me it is 8 and a half months. Growth is exponential. Eaves makes eaves. In 4 months time I can expect to have over 200 million eaves.
(e)nicheprof ~ Share Price 280.38e (+0.990) Net Wealth 162,158,650.99e
2. If we increase our click through and 80 take action instead of 20 then that is not 4 times as good. It is at least 1000 because those people all have around 250 people who the content will reach.
3. For someone like me who is a big shareholder in everyone who runs missions, who has been so for a while, who has a high price and is a member of the various communities this means that I will tick the boxes for all but every mission. A lot more eaves will flow my way. Right now it is a bunfight when they are launched. Now they will be targeted. Say 120 tickers are eligible and there are 100 chances. As I said before, more often than not I will be one of those 120. Will be able to go in to EA for 30 minutes and mop up 20 or so missions and they will be worth far more. Right now I would have to be on there 24 hours a day to do that. The rich will get richer.
4. This is only the start. Missions will get more and more sophisticated. Bigger and bigger companies with bigger and bigger networks and resources will join and rejoin Empire Avenue. It is inevitable now.
5. This is huge fun. Every day I learn so much from and connect more deeply with fantastic people.
Who are we what do we do? 3 key things people will know us for and thus be able to remember and recommend us.
1. We are Social Media.
We adopt the best Social Media practices and embrace daily improvement. We use the best technolgy, the best online tools, the best strategies and collaborate with best people. We produce insanely great content, we manage campaigns and ongoing social media presence for businesses and causes, we teach (on and offline) and we strategise. We grow regularly by adding part and fulltime members to our team.
2. We are based in Australia
People will know and remember us by that. This will assist us in attracting local business but our reach and ability to provide service is very much worldwide.
3.We are customer service orientated.
We create great word of mouth by always over- delivering on expectations. Any customer whether they have paid or not are treated like gold. We provide regular reports and are available 24 hours a day. We become famous for this and this will be promoted regularly both privately and publically by our customers. We need no marketing budget.
We are skillfull.
All members of our team are highly and increasingly proficient in the use of Gmail, Google Documents, Skype, Wordpress, Facebook, Hootsuite, Bundlepost, Scoopit, Twitter, Google +, Empire Avenue, Triberr.
Linked In and Commun.it and are regarded as experts in the use of these tools. We are also highly proficient at search, search engine optimization and workflow management. We aim to trial a new tool every day and to adopt one or more of those tools to our armoury every week.
We are seen as experts.
We have a stream of constant value in our niche emitting from several places.
We create content, by way of analysis, news and views, which is updated regularly on our personal blogs and on our company blog, You Tube channels etc. This is our way of giving value for free, promoting others,
branding ourselves in our social media niche, promoting ourselves as experts and more. This leads to the building of our subscriber list and reputation.
We are social.
We are massively connected and engage regularly in a fun and friendly way everywhere. While we focus on daily interaction with the social accounts of our customers, prospective customers and key collaborators we are totally open and random and supportive in all our time on the social web. We have a Xeeme profile with around 50 networks listed and we are heavily sociable on all those 50 places 24 hours a day. These will include the 30 places listed at http://xeeme.com/michaelqtodd.com and more.
We get shared.
We share heavily in our niche and get shared ourselves because our oustanding content.we are very easily shareable on all the major sharing platforms especially Stumble Upon, Digg, Scoopit and Triberr. Reddit, Tumblr, Pinterest, Instagram, Buzzfeed are other places we will have an increasing presence on. This is the age of increased sharing and we aim to be leaders in this. People are searching for content or products less and less. It comes to them via their online friends.
We are real, active and approachable.
We organise and participate in events both on and offline. This will drive our visibility and we will use check ins by ourselves and participants, photos, videos, hashtag strategies, competitions, live interactive participation and more.
We are great.
We are the best at what we do and are comfortable promoting ourselves as such. Believe in ourselves and others will believe in us too. At the same we do not denigrate others in our “industry” as that denigrates the industry itself. In fact we never denigrate or even question anyone or anything. We are open, random and supportive. We are happy to collaborate and interact with respected “competition” and even promote and recommend them from time to time because we believe in abundance.
Our success is inevitable.
This can be summed up by the 4 following concepts. We must first be known, then liked then followed then promoted. Know me, like me, follow me, promote me.
Pokaholcs meeting on now at http://facebook.com/michaelqtodd
The poke feature is intended to be a poke gesture (similar to “nudge" in instant messaging) to attract the attention of another user. Many Facebook users use this feature to attract attention or say "hello" to their friends. A previous version of Facebook’s FAQ gave additional insight into the origin of the feature, stating: “When we created the poke, we thought it would be cool to have a feature without any specific purpose. People interpret the poke in many different ways, and we encourage you to come up with your own meanings.” Mark Zuckerberg during a live Facebook webinar.
There are several applications on Facebook which extend the idea of the poke feature by allowing users to perform other actions to their friends—such as “kick” or “wave to”. People often reciprocate pokes back and forth until one side gives up, an event known as a “Poke War”.
Facebook is a personal social network, it’s where friends and family stay in touch, connect, update each other, etc. It was never made for business (until not long ago). However many marketers and brands treat it as another advertising medium to promote their product. Ssssstoopp it..
After starting a new brand on Facebook for my business, and learning from other brands, I thought I should share some methods that I’ve found to be effective in getting people to notice your brand.
Let us start with one of the most controversial:1. Put a face on Facebook. Not all brands want to put their face on their business page or even on any social networks. But it is said that the Best way to be “human” is to have a human face on it. People want to talk to people, not to an avatar or a logo, and I believe that there are several ways that you can do it.
Create an alternative Facebook page to respond. You can create an alternative Facebook page dedicated for support or responding to enquiries. Sort of like an alternative Twitter account with a face on it. I wouldn’t go with a personal Facebook account since it would be a question of who owns the account later on. However, an alternative Facebook page with a person’s photo, person’s name, and the company name can help.
If your company doesn’t allow a photo, then alternatively what you can do is create an alternative Facebook page to respond, use a logo as an avatar. However when people go to the alternative Facebook page, they will be able to get a full banner and photo of the person behind it.
If your company doesn’t want a photo or a name, then last resort would be a dedicated page with a company logo, YOUR NAME + company name:
Eg: From ShoeDazzle, they have a couple of people such as Natalie Dazzle, Jane Dazzle:
2. Facebook posts: I won’t go much into the details about this, but here are some ways that you can make your page more humanized. Posts should be:
Include photos: Stands out on Facebook rather than just boring text
Pick one question: Eg: Shoes vs Heels
Fill up the blanks questions: First thing I do when I wake up is ___________
3. Develop a personality or a voice: Sounds easy but often times it is the hardest and takes time. A voice or personality brings a whole new level of engagement. Don’t be a ROBOT. If people want to talk to a robot, they’ll use SIRI.
Tip: Write the way you speak!
4. Don’t bore everyone about your products daily! Sure, brand awareness or product awareness is something that you want to achieve on Facebook, but posting them daily will bore your fans. Remind yourself that It IS about your fans, not your products. Make it about them and the rewards are two-fold.
5. Reward fans: Fans love to help a brand that they love. You can reward your fans by:
Doing a fan of the week where you have photos of fans on your banner.
Use applications such as booshaka that allows you to see who the top fans are. This shows how well fans are doing and they will compete among themselves. At the end of the week/month, you can reward them.
6. Post “behind the scenes”: This allows people to see what goes behind a brand. People will feel they know a brand or feel a personal connection when they see what happens behind a Facebook page. Here is a great example by Zappos. They shared a photo of one of their employees, Tony Hsieh, making pizza in Las Vegas. Zappos is a great brand that we can learn from.
7. Respond: Most important of all… respond to every enquiries if possible. If you can’t respond to all them, then have a number that they can call and get help right away. Some tips that I’ve learned is always make it easy for customers to reach you. I’ve seen people going to a company’s profile page, posting an inquiry only to get another email to email the question to someone else without getting a reply. This happens most probably due to companies outsourcing their voice and the person behind it is following a script. A great respond doesn’t follow a script.
In summary, do something that represents your company and culture well. Some things might not work for your brand. Do what feels comfortable. Anyway, I hope I have covered most of them, if I miss any, do share by leaving a comment below.
“ Breathe in, breathe out,(needle goes in) Well done Michael”. Not painful. Just a tingle. I have tried many things over the past 20 years to rid myself of my debilitating arthritic condition caused by Reiters Syndrome and my chronic asthma. I was lucky enough to meet Angela Zhang. Angela is a Chinese Energy Therapist based in Auckland. Nearly 40 years ago when 15 she entered the Chinese Army as a nurse and learnt various techniques for curing and preventing illnesses and injuries holistically and by detoxification and removing energy blockages. She has been a continuously dedicated and focused student and practitioner since then and is unique in her skill and knowledge. Through her face map reading technique Angela could immediately pinpoint my various health issues simply by looking at my face, eyes, tongue and palms. I was intrigued and when I met a week or so later she invited me to an information session at her house the next Sunday. Present, former and future patients gathered to learn more and share about her wonderful treatments. Angela`s methods are based on holistic care and on restoration of energy into our body. As well as diagnosis by face map reading she has 4 principal treatments - Tibetan Fire Dragon Therapy, Detox Cupping, Implant Accupuncture and Liver Detox. After an extensive interview Angela made me a 7 session program and immediately proceeded to set me on fire!! She placed a flame resistant blanket on my back, ran electric currents through various parts of my body and set the blanket on fire. She then placed about 10 suction cups on my back while continuing the electrical currents and sucked varying hues of toxins and blood from my skin. There were a lot. This was accentuated by punching the skin with a small hammer. Since that day in mid July I have not taken any kind of anti inflammatory or asthma medication whatsoever. I have felt simply amazing. The next treatment later that week involved inserting about 20 needles into my body in strategically chosen spots. These were no normal needles. Made of sheeps` colons they dissolve into your bloodstream after a week or so. Even my face, feet, knees and hands were not spared these insertions. I have to say that it took some trust but this came easily cause Angela is strong, confident, extremely knowledgeable and most of all remarkably skilful. “ Breathe in,breathe out,(needle goes in) Well done,Michael”.Not painful.Just a tingle.
Over the next month I returned for 2 more of each of these treatments. The icing on the cake of my new found health was then staying overnight at Angela`s clinic for removal of dozens of tiny stones from my liver. Arriving there in the early evening I was subjected to extensive electric currents, made to drink a large amount of olive oil and eat some ginger and to do a colon cleanse which involves squirting water up your bum. After a night`s sleep a further colon cleanse resulted in a sizable pile of grey brown tiny stones being ejected and they kept coming for the next few days. Angela is magic and has been sent to save people like me who have not always been so careful about what we have eaten and drunk through our lives. She is healing and/or reducing the effects of cancer, alzheimers, parkinsons, arthritis, back pain, obesity, asthma,sleeping problems and other afflictions. She is giving new lives to previously restricted people who have tried to attack their issues directly rather than healing their whole body. Even self proclaimed healthy people can benefit hugely from the detoxification that Angela`s therapy provides. The greatest thing about Angela is however that she really cares and is thus always willing to give away all of her knowledge and experience and my time with her has been a huge learning curve. She also continues to expand her knowledge and skills and last month spent extensive time training in China from various experts. Thank you Angela from the bottom of my heart.
How to rock Klout. Mine? > http://klout.com/mqtodd
Klout is fast becoming and extremely important Social Network.
Garin Kilpatrick shares these power thoughts as to how to get your score up.Once you get to a certain level great things begin to happen for you.
Klout is growing at a steady pace and with all of the social sharing hooks they have in place it is only become more important as more people discover, use, and share the site.
A factor that has a strong influence over your Klout score is your posting activity, specifically your tweeting. I have tweeted more times than the three other influential people mentioned above, which partially explains my higher Klout score.
There are 3 Factors Effecting Your Klout Score
How many people you influence (True Reach)
How much you influence them (Amplification)
How influential they are (Network Score)
All three of these factors are contingent on your actions and participation in social media, specifically tweeting.
If you have plenty of tweets and are re-tweeted on a regular basis there is a good chance that you have a fairly high score already.
One way to increase your amplification, and get more retweets, is to schedule your tweets so that they are spaced out with your best tweets going out at the busiest times.
Hootsuite enables you to schedule your tweets for any time you want, and the Twitter Tools buffer takes it one step further by allowing you to quickly add a tweet to your buffer without having to specify a time for the tweet to go out.
By spacing your tweets out you will get more retweets, and less people unfollowing you.
The more you build your follower base the more your true reach will increase, as long as you are building real connections with people. If you want to build your following check out my article about 50 tips for ethically getting more followers.
Building genuine connections and relationships are what is going to help you get your score up.
The more people you have relationships with the more people there are who are likely to retweet your golden content, when you post it.
Content is king today more than ever. If you publish awesome content and make it easy for people to share there is a good chance that they will. If you are publishing on your own blog make sure you have social sharing plugins. On this blog, and most of my blogs, I use digg digg and sexy bookmarks.
If you engage with influential people the more of their influence you will accrue as they engage with you and retweet you. One way to do this is
Asking questions on social media sites like Twitter is a great way to spark the engagement that leads to a climbing klout score.
Reciprocity is an essential weapon of influence that can accelerate your klout success. If you want people to retweet you, start by retweeting them. If you want people to follow you, start by following them.
If you jump in on trending topics these can help you get retweets and build connections with new people since these streams are highly visible. Posts about social media spread well on social media, so keep that in mind and keep quality content on your radar.
I use a Twitter list I created called awesome content to keep track of people sharing cool content on Twitter, and I use Google Reader to keep track of every cool blog I find.
Fortune favors the bold. Klout does not measure whether or not people like what you say, only if they share it. Don’t fear controversy, it has elevated more than a few bloggers to internet fame.
Speak your mind and although people will not always agree with you, you will gain respect for voicing your opinion.
Klout recently announced “A New Era for Klout Scores” here is a summary of the important updates to the Klout score algorithm, which are going to start to take effect next week:
Klout is trying to be more transparent: “If more top influencers are acting upon your content, we will share that with you. “
The core premise behind Klout algorithms has always been that influence is the ability to drive action.
You are not more influential because you tweet or use Facebook more, you are influential because you have an influential audience engaging with your content. (Keep in mind, however, that tweeting more often can foster the relationship that lead to a highly influential/engaged audience)
Amplification indicates the effect you have on your audience. If someone rarely likes or comments on posts, but chooses to do so to yours, that is more meaningful than if they like 60 posts a day, one of which is yours. (Takeaway: Create epic content that is so valuable people share it even if they rarely share)
A majority of users will see their Scores stay the same or go up but some users will see a drop.
So there you go. Take heed because this is not going away.
It is just a case of mindset and habit change really. Taking the step from becoming a sharer to a curator. EVERY time you share use Scoopit.Except to FB because they will will not give that post edge rank. They want people inside Fb looking at ads not sharing in. It actually creates time for you as it is a community and people will share your scoops.Sometimes even rescoop you.
Social media can be used to bring people together to help a cause, to unite protesters, to aid a revolution and even to support an uprising. Martin Luther King, Jr. was a man ahead of his time. He had… Via radian6.com
Pretty good insights here from the Social Media Examiner
I have been stunned by the level of engagement and sharing going on on G+ in the past week so really wantedb to share the enthusiasm and learning.So take some time out to read this please…
Have you created a Google+ page for your business? In this article I’ll show you what three top pages are doing.
Still in its infancy, Google+ has become a very hot topic.
Amid concern that this “new kid on the block” couldn’t compete in a social media landscape owned by Facebook, some have opted to dismiss the platform entirely.
While Google+ and Google+ business pages are still in the early stages, there is growing evidence that they’re here to stay.
You Can No Longer Ignore Google+
Google+ may be the newcomer in social media, but it can no longer be dismissed. And don’t take my word for it. Chris Brogan claims Google+ “changes EVERYTHING.” In a recent article, he cites two factors as being game-changers:
“Search is probably the biggest reason it changes everything. Second, a very wealthy company (Google) is pushing Plus to be a very powerful effort to change the way we share information on the web. They’ve spent money on commercials during many mainstream events, and they’ve changed up many of their disparate applications and processes to point harder toward Google+. They’ve really quickly moved towards building a social backplane that is a lot more functional than any other social network.”
Google+ Updates Coming Fast
Over the past few weeks, there has been a slew of Google+ updates that should make marketers sit up and take notice. The platform already included several integrations with other Google offerings that, according to Jesse Stay (author of Google+ for Dummies), ensure the platform’s staying power.
Google+ is here to stay, with updates coming out almost weekly.
For example, the most popular profile on Google+ belongs to Britney Spears with almost 1 million followers. However, the top 10 brand pages are all dedicated to technology and not one page could be categorized under pop culture or entertainment.
Also revealing is the fact that despite the masses flocking to celebrity Google+ profiles, it’s the smaller communities that are actively engaging.
So how do business owners use these insights to help them mount their own Google+ campaigns? Let’s take a closer look at the strategies employed by the top brands on Google+.
After studying the top pages and posts on Google+, I was most impressed with the activity on these pages:
+Funny Pictures and Videos.
Here’s a breakdown of their top-performing content.
Android boasts the most popular business page on Google+.
Android’s Google+ page is THE most popular business page with more than 140,000 fans. Unlike many other big brands’ business pages, Android’s audience is engaged and posts are averaging hundreds of +1′s, comments and shares.
Post frequency on the page runs the gamut from a few posts a day to more than 10. And there doesn’t appear to be any pattern as to which days the page admin is posting the most content.
The page header and many of the posts throughout December centered on their big “10 billion app” celebration. Which begs the question: Have all these promotional posts boosted sales in the Android app store? At this point, Android community managers aren’t ready to comment.
So what’s getting the Google+ Android community all hot and bothered? Here’s a look at their most engaging content:
10 cent apps promotion—In celebration of reaching the milestone of 10 billion app downloads, Android discounted selected apps to only 10 cents. The discounted app promotion ran for 10 days beginning December 6. Each day, the list of discounted apps changed and was posted on the Android Google+ page. These posts were the most engaging, with the initial announcement of the promotion gaining more than 2,000 shares and more than 3,000 +1′s.
10 billion Android app downloads infographic (This post had a +Android callout in the actual post copy, providing two ways friends of users who shared the post could find the page.)
Google Currents announcement (Also had the +Android callout in the post copy.)
Video content—Original video content posted on the page was also very engaging. Topics included Android game developer interviews, Google+ hangouts demo on a Galaxy Nexus smartphone, animation trumpeting the more than 200 million Android activations and an interview with Keith Richards presented by Google Music.
Google Music is a hot topic on the +Android business page, tracking more than 2,500 interactions.
Google Music promotions—Top albums discounted to just $1 in the Android Market and free music from bands like Coldplay, which can be instantly shared with your circles on Google+.
NASA’s Google+ page engages followers with almost 15 posts daily.
NASA’s Google+ page is one of the most popular and engaging among all business pages. The page is updated between 5 and 15 times daily with the latest news, photos and videos from NASA.
The active space and science community on Google+ may support speculation that platform users are mostly tech-savvy early adopters. This finding contradicts the fact that the TOP Google+ profile belongs to pop star Britney spears. However, her page garners less engagement based upon the number of followers than the top brands I’ve outlined in this article.
So how is NASA beating out Britney? Here’s a look at their best-performing content:
Invitationto send holiday greetings to the International Space Station crew.
This video explaining the upcoming lunar eclipse was among NASA’s top-performing content on Google+.
Video content—Topics include NASA shout-out from an elf starring in the new film Arthur Christmas, NASA’s Mars rover’s journey to Mars, Thanksgiving greetings from the new International Space Station commander and a video outlining the upcoming lunar eclipse that garnered a whopping 1,022 shares.
News updates—The latest discoveries from the NASA Mars rover, the Kepler mission’s search for inhabitable planets and Voyager’s discoveries at the edge of the solar system.
#3: Funny Pictures & Videos
One of the most engaging pages, Funny Pictures & Videos delivers on its promise.
So I know Funny Pictures & Videos isn’t an actual brand, BUT they are getting outrageous numbers of shares, +1′s and comments on their posts. The content isn’t selling anything and stays “on message” by delivering exactly what they promise: funny pictures and videos.
The absence of any discounts, deals or promotional posts dispels the myth that consumers on social media are only interested in these types of offers.
The page averages about three to five posts daily, with each post receiving hundreds of comments and sometimes THOUSANDS of shares. The page photostrip that spans the top of the page has two simple calls to action: 1) Share This Pageand 2) Add to Circles. That message seems to be resonating as the page ranks 13th among the most popular pages, with more than 60,000 followers. Here are someexamples of their most engaging content:
Animated photos—Topics include a white blood cell chasing down bacteria, importing Facebook data to Google+, a man with his two pet lions and a dog covering himself up with a blanket.
Angry birds—Photos depicting the real-life version of the cartoon characters.
This animated photo depicting Bart Simpson and his classmates interacting with smartphones generated more than 5,000 shares on Google+.
Tech-related content—Some of the most engaging content on this page revolves around technology and commentary on how it’s impacting our lives.
After surveying the top pages on Google+, there were several themes or practices that appeared to lead to successful engagement:
The most interactive content includes rich media that offers up something unpredictable and unique.
Knowing your audience and staying “on message” by giving them what they want is a sure way to boost engagement.
Posts based upon recent news events, trending topics and other time-sensitive content tend to be share-worthy.
Creating and promoting a GREAT deal on your products can engage your community, but watch activity carefully as these types of campaigns appear to have a shorter lifespan.
Currently, the Google+ landscape is saturated with technology-themed content, with the related disciplines of science and IT among the most active.
Keeping your campaign calls to action clearly visible on your Google+ page can help with campaign success.
Is the Jury Still Out?
I’m convinced that Google+ is here to stay and that it will continue to provide value to business owners. With capabilities such as video hangouts, free voice calls and slick integration with all of Google’s other tools, new users will continue to flock to the platform. There are many skeptics who completely disagree and feel Google+ will likely go the way of Google’s other failed projects such as Google Lively and Google Buzz.
What are your thoughts? Do you feel it’s time to get onboard the Google+ train? Or are you going to be left waiting on the platform? Leave your questions and comments in the box below.
Do we have a world lader with vision and clarity. It is not Obama. Do we give Mr Moon more reign?
”Nearly half of the world’s population is under the age of 25 and most live in developing countries. It is crucial to invest in education, employment & empowerment of children and youth in the green economy, to both enable them to live productive and worthwhile lives while contributing to a just green economy transition. We agree with Ban Ki-Moon: failing to invest in children and youth is a false economy - Voices of Youth @uneptunza representing 118 countries on Rio+20”http://bit.ly/xJUtx9UNEP
Professional Bio: Michael is fast becoming recognised as a thought leader in the new media space. He diverts most of his energy and learns from the leaders on the 6 most crucial online networks in 2012 - Connect.me, Klout, Empire Avenue, Xeeme, Scoopit and Triberr. He is open, random and supportive in all that he does and embraces abundance marketing. He blogs daily. He does need to get out and party just a litle bit more.
Presentation Title: The 7 pillars of your online success.
Brief Presentation Descrition There are 7 pillars which you must build then constantly rebuild to maintain an effective online presence. Whether you are a company, individual, government, cause or celebrity. Anyone. These pillars will get you known, liked, followed, promoted and bought from. http://michaelqtodd.com/7pillars
Facebook Page you want linked:http://facebook.com/michaelqtodd
Twitter account you want followed: @mqtodd @smplusone
Website you want your name linked to in your bio:xeeme.com/michaelqtodd
Just to confirm what most of already knew. New Zealand is friendly!
Here is some of an article explaing a recent poll…
Getting away from stress can lead to a friendly lifestyle, something that both New Zealand and Australia specialize in, according to a HSBC Expat Explorer Survey and Forbes ranking of the world’s friendliest countries.
Using data from the largest survey of expatriates, Forbes distilled the information into a list of the friendliest locales, and New Zealand and Australia led the world on the niceness scale, edging out South Africa, which landed in third.
The previous list’s leader, Canada, slipped all the way to fourth. And surprise, surprise — the United States sits in fifth place.
Countries were ranked on everything from economics and raising children to overall experience and the ease of befriending locals. Along those lines, the United Arab Emirates received the least-friendly moniker, one the country hasn’t exactly welcomed with open (or friendly) arms. India, Qatar, Russia and Saudi Arabia all found themselves on the mean end of the survey’s list.
But back to the happy places, New Zealand and Australia. The countries’ separation from the world’s stress, quality social programs, focus on family outdoor activities, smaller populations that make assimilation easier and the lower unemployment, crime and poverty levels all added up to friendly and welcoming locations.
South Africa’s blend of African and European amenities and culture helped it score high on the list, along with the financial perks it provides. Those relocating to Canada enjoyed the work-life balance and those moving to the U.S. say their car and housing situations greatly improve upon their past. But nothing beat living the friendly life on the beaches of New Zealand. Imagine that.
Like most, if not all societies, there are many things to dislike or criticize about Japan. However, there are also many things we can learn. I have lived in Japan for about 10 years altogether.
Here are 12 useful things to learn from Japan that quickly come to mind.
1. A polite society
My favourite thing about Japan is the lack of public fighting. In fact, it is extremely rare to hear a Japanese even criticizing another person publicly, let alone pushing or hitting someone. This is not because they do not have feelings–of course they do! It is mainly because they do not want others that might be watching or listening to feel uncomfortable.
Kaizen is the concept of continual, regular improvement. It was actually introduced to Japan in the 1950′s by a Ford Motors executive and has been embraced in a way that America never has.
3. Probiotic / live food
The standard Japanese fridge is not very big and contains foods that would be unfamiliar to most of us in the Western world. The Japanese talk of live foods and dead foods, foods with prebiotic and probiotic qualities. Kimchee (Korean fermented cabbage, but very much a Japanese staple, too), Natto (fermented soya beans which are eaten for breakfast with raw egg and mustard), Tofu, and a variety of delicious pickles are just a few examples.
4. Shopping habits
Most Japanese live in small accommodations, so when they shop they usually just buy what they need for that day. Many houses have just a tiny freezer and very little cupboard space. So if you feel like tucking into some ice cream or biscuits as a midday or midnight snack, they are simply not around to tempt you.
5. Kobans/ volunteers at night
Burglaries, theft, public assaults, and other such crimes are kept to a minimum by a system, whereby police boxes (Koban) housing 2 or 3 policemen or women are strategically placed on corners all around town. You are never far from being able to contact or be seen by the police, and people know exactly where they are. At night, volunteers stroll around neighbourhoods banging sticks together just to let people know there is someone around.
6. Kids walking to school together tied with string
My daughter started walking to school at 6 years old in the very centre of one of the world’s most populated citie. Not by herself, but tied to other kids her age and slightly older from her apartment block and neighbourhood. About 5 kids in each group. This works a treat. Seriously!
The Japanese mastered recycling as a necessity during World War 2. They had no natural resources, and no one was selling them any, so they had to do with what they had. Now they have a different rubbish day for every one of six days; a glass day, a food scraps day, a cardboard day, a plastics day, a metal day, and a paper day. This is strictly adhered to for the general good.
8. Temples – Peace
Even in the busiest Tokyo street or in the middle of a rural backwater, there are endless shrines and temples which are oases of peace and tranquility. Of course some stunning buildings and gardens, but many more humble. They are almost everywhere, and these places bring a balance to the community and society in general.
9. Free health check-ups
In the area I lived in I would get a letter every January with a time and date for my free medical check-up. This entailed about 2 hours of comprehensive testing to make sure I was still in great shape; heart, eyes, fat/body ratio, dental, blood test, reactions, the works. Love this, because it keeps the whole community pretty much healthy.
10. Kids alcohol vending machines
Like temples and shrines, another thing you cannot go far at all in Japan without seeing is a vending machine selling you alcohol. So any kid, at any time of day, can buy alcohol. Whiskey even. Extremely cheap, as there seems to be no taxes or customs duties on anything but beer, so there is no teenage binge drinking like in nearly all Western societies. Maybe all the Japanese kids tried it at 11 years old, got terribly sick, and decided that it was not for them!
11. Embracing technology
Smallest, fastest, funkiest design, lightest, uniquely coloured or contoured. If it can be made the Japanese want it first.
12. Trains regular and on time. Clean, safe, polite. Can rely on them
If you want to get somewhere on time, get a train. If they say they will arrive or leave at, say, 10:31am, they will. So having a car is an unnecessary luxury in most parts of the country. The trains are super smooth and I guess because so many people use them, very reasonably priced, clean, constantly updated, air conditioned or heated and a generally great experience. This gives you so much more time in your day, as you can leave home at say 10.25 am, get that 10.31 am train, get some work done online for 15 minutes, reach the other side of town, get a quick burst of 5-10 minutes walking exercise, and be at your meeting point by 11 am. And know that you will be able to do that 99% of the time. So no leaving too early, no stress and cheap. Awesome!
As you can see, I love Japan! Of course, I could write 12 more things I love about it, and I will in the future.
Are your blog posts just “okay”? Want tomake them great? If so, keep reading.
A great blog post respects the needs of three distinct entities. It educates and informs your audience(your subscribers and visitors), optimizes for the search enginesand sufficiently energizes youso that you do a good job creating it.
Every blog post should address the following five components to ensure it hits the mark for your audience, the search engines and you.
#1: Has an Engaging Title
The title is arguably the most important element of any post. Engaging titles that spark curiosity are more likely to be clicked. When this is combined with strategic keywords that affirm the topic of the post, you have a winner.
Tim Ferris recently wrote a post on the art and science of headlines to increase the click-through rate. The idea is simply to generate curiosity, such as Why Are You Single? Perhaps It’s the Choice Effect. You’re wondering what the Choice Effect is all about, aren’t you?
Many of us don’t have Tim’s fan base, so we need to develop a catchy title that also includes keywords that will get indexed by Google. Brian Clark with Copyblogger does an excellent job of this. One of his generally accepted SEO copywriting tips is to place these keywords near the front of the title.
You should occasionally test your titles to determine what resonates most with your audience. I’ve personally found that titles that respond to a specific need, such as How Often Should I Blog?, will result in higher traffic with my targeted readers than those that are deep and thought-provoking.
#2: Offers Easy to Consume Content
When you organize your content so that it’s easily consumed, you tap into a secret of blogging. The more readily your content is assimilated in the minds of your readers, the more favorably it’s received—and remembered.
Here are some ways to accomplish this.
Blog for Your Audience: As you develop your blogging style, always consider the needs of your audience. My audience is the same as that of Social Media Examiner—business professionals and marketers. They expect me to get to the point quickly and avoid technical jargon.
Learn to Write in AP Style: If you scan any news source, you’ll notice the paragraphs are short—only a few sentences. This is one of the hallmarks ofAssociated Press (AP) style of writing, which many journalists consider to be the standard. These guidelines will give your posts a professional appearanceand make them easier to consume.
Use Subheadings: This helps both you and the reader. I tend to write my first draft quickly for flow and readability. Then I go back and organize with subheadings, while also reorganizing and eliminating entire paragraphs so that my readers don’t have to.
Create Lists:Lists are the ultimate organizing tool, which is why they’re frequently retweeted—thereby attracting valuable links back to your blog.
Use Italics and Bold Text for Emphasis: If someone reads your blog post word for word, it’s usually after skimming it first. Help readers do both by emphasizing key points with italics, bold text and, with care, all caps.
#3: Mixes Content Types
Delivering great content requires a mix of qualities that keeps your readers coming back for more. The key isn’t always the quality of the message, but how it’s delivered. Improve how you do this by employing these 5 practices.
Offer Your Opinions: If you’re an expert in your field, then your opinion is relevant. Who do you respect more, the waiter who says everything on the menu is excellent, or the one who looks you in the eye and recommends her favorites (or suggests avoiding some dishes)?
Use Multimedia: Make it a point to use images, screenshots and video tocommunicate your message with more punch.
These contextual forms of communication enhance your message while also breaking up the text to improve the appearance of your post.
Link to Your Research: Data has greater credibility when it comes from a reputable source, such as the Pew Research Center. A link to that source raises your credibility by showing you’ve done your homework.
Data from respected sources such as the Pew Research Center will validate your perspective.
Provide Practical Examples: Examples of situations where you’ve had direct experience are powerful, although it’s important to provide details such as names and places to validate that credibility. Just be sure you get the proper permissions first.
Take Out the Trash: Make the effort to edit out anything that doesn’t support your title or enhance your post. Include details to create a mental picture, but leave out anything else that detracts from your story.
#4: Is Search Engine Optimized
Learning search engine optimization (SEO) is a necessary aspect of blogging if you expect to build a sustainable reader base. While SEO can get complicated, you can be very effective by simply tuning into your audience and writing for them. Trust your gut and write for people and SEO will take care of itself.
These are the key elements of SEO that deserve your attention.
Excerpts: The excerpt of your post is the brief description included with the return of search results. A well-chosen description encourages click-throughs. If you don’t build an excerpt, the first couple of sentences of your post will be used as a default. Get in the habit of summarizing your post in the first couple of sentences.
Keywords: Learn the common words and phrases being used by your audience. For example, do they use the term entrepreneur or small business? It’s a distinction that has to be made so that you can be found when they’re searching for your expertise.
Links: The SEO pros universally agree that inbound links to your blog are vital for achieving a high ranking. How do you get these links? The most reliable way is to write amazing content that people want to link to.
One tip is to link to the keywords (known as anchor text) in your post that are aligned with the words you expect to be used by someone searching for your expertise. The classic mistake is linking to click here instead of more relevant keywords such as small business marketing, or whatever relates to your expertise.
Additionally, you naturally want to link back to your previous posts to encourage your readers to hang around longer. This increases the likelihood they’ll respond to a call to action, such as subscribing to your blog or newsletter.
Tags: Tags are handled differently in every blogging platform. Just be sure touse tags that are relevant to the post you’re creating, as well as the audience you’re blogging for. Darren Rowse of Problogger suggests no more than a dozen tags for each post to avoid undermining their effectiveness through dilution.
Categories: Categories obviously help your blog visitors go deeper into the subject matter or topic that interests them most. Google also indexes your categories for the same reason, so choose your categories carefully. You’ll note the categories here at Social Media Examiner were intentionally limited to just eight to be relevant now and in the future.
#5: Encourages Interaction and Action
While blogging is indeed a platform for broadcasting, the ultimate objective is toencourage engagement and interaction, namely in the form of comments. Just as an engaged audience gives a speaker feedback on his live presentation, the comments to your blog will do the same.
You can and should learn from every single visitor to your blog by responding and seeking to better understand his/her point of view. The reason for this is that every commenter represents the perspective of many others. The more you learn, the easier it is to focus your efforts on what’s most relevant to your audience.
Why else do you want comments? Because comments are social proof that your blog is a happening place. And this encourages more traffic and subscribers to your blog.
To encourage more comments, you may not only have to remind your audience to do so, but show them as well. Write a post on commenting and use your blog as an example.
Show your readers exactly how to comment, and even go a step further to describe how to share your post by retweeting or using the Facebook Like button.
As you begin to engage your audience, you’ll want to move them closer to helping you accomplish your blogging objectives. For example, you may ultimately want to sell your ebooks. A preliminary step toward that is to encourage more subscribers to your list. Then when the time is right you can reach out to your list to provide higher-value content that monetizes your blogging efforts.
There is no such thing as a perfect blog post. However, if you follow these recommendations, you’ll be sure to enhance your blog for you and your audience, as well as the search engines that work on everyone’s behalf.
What do you think? What else makes for a great blog post? Leave your comments in the box below.